Adobe completes Topaz Labs purchase and keeps the brand

Adobe said on September 23 that it completed its acquisition of Topaz Labs, the video and image enhancement company it agreed to buy on June 25, keeping Topaz as a standalone brand while folding its models into Adobe's creative tools.

Adobe did not disclose the price. Forbes reported the figure as $340 million, and PetaPixel also reports that Adobe has not published financial terms. Topaz Labs' apps and models continue as standalone products, and the company's customers keep their existing support arrangements, according to Adobe. Topaz Labs CEO Eric Yang joins Adobe's Digital Video and Audio team.

Adobe's post describes what it expects the models to do inside its own software, with "restoring archival footage, refining low-light shots, enhancing mobile clips, preparing content for the big screen and bringing AI-generated videos to professional quality through creative upscaling" becoming possible "within even more existing workflows."

Topaz Labs sells enhancement models that sharpen, upscale, denoise and clean up stills and video, and its technology took a 2025 Emmy Award for video technology. Its Neurostream technology runs the models on a user's own device or in Topaz's cloud, and the models are already reachable from Adobe Firefly and Photoshop today. Adobe's stated target is enterprise content as much as individual work: studios with archived film and broadcasters with vaults of legacy footage, which it says need modernising for current screens.

The purchase continues an AI-heavy year for Adobe's video tools. On September 8 the company previewed generation directly in the Premiere and After Effects timelines before IBC, and Premiere 26.5, which Adobe shipped this month, puts Firefly, Veo, Kling, Runway and Luma models in the editing timeline. Adobe also brought Premiere to Android on September 22.

If the Topaz models end up inside Creative Cloud plans rather than as a separate purchase, creators who buy upscaling separately today would find that cost folded into a subscription they already hold. Adobe says only that integration into more existing workflows will be possible "soon", and the post does not say whether pricing for the standalone Topaz apps will change.

Adobe MAX, the company's next scheduled product event, runs November 10 to 12 in Miami Beach.