Adobe Firefly adds AI agents to direct its creative tools

Adobe used its MAX conference to expand Firefly into what it calls an AI creative studio, adding agents that direct Adobe's own creative tools and bringing generative video, sound and object removal into Adobe Premiere.

The changes arrived in Adobe newsroom posts published November 10, the opening day of Adobe MAX 2026 in Miami Beach.

Premiere's Generative Media Tool puts Generate Video, Generate Sound Effects, Generate Soundscape and Generate Music in the timeline. An editor can fill a b-roll gap or sketch a score without leaving the sequence, choosing between Adobe Firefly and partner models from Google, Kling, Runway and Luma, Adobe says.

Premiere also adds Generative Remove (beta), which masks and tracks an unwanted object, such as a boom mic, then fills the area with the Firefly video model while the rest of the frame stays put. Adobe's help page caps it at clips of up to 10 seconds, 480p to 1080p and 30 frames per second, and charges 40 generative credits per second. HDR and 10-bit footage and Team Projects are not supported.

The Creative Agent now runs across Firefly and flagship apps including Premiere, Illustrator and After Effects. Firefly AI Assistant (beta) gains Plan Mode, to approve the agent's plan before it starts, and a Model Selector that picks a model or leaves it on Auto-Select. Always-on agents, for recurring tasks, are in preview.

Firefly is Adobe's generative AI line, and the studio framing puts one hub around Adobe's tools and outside models. Premiere's Generative Media Tool shipped earlier this year and is now generally available, per The Verge, alongside Color Mode, which launched in beta in April.

Photoshop adds Relight, Generative Restyle and Quick Compare, and Firefly Design (beta) puts illustration, 3D and print on one canvas. Firefly Graph (beta) builds repeatable multi-model workflows, and Firefly Builder sits in private beta behind a waitlist.

Adobe also expanded its Google partnership, bringing Acrobat to Google Workspace and Google's image and video models, including Gemini Omni, Veo and Nano Banana, to Firefly, Photoshop, Premiere and Express.

Adobe says growth is the payoff. Its Creators' Toolkit Report, a survey of more than 2,000 U.S. creators, found 78 percent of creators who use creative AI say it accelerated the growth of their business or following, and 89 percent of full-time creators say the same.

"We built Firefly to be the AI creative studio where it comes together," said Forest Key, vice president of Adobe Firefly and Agentic AI at Adobe.

The Premiere changes make the timeline a place to build temporary shots and cues. The limits still matter: a 10-second cap and no HDR rule out finished work, and generative credits add to the subscription.

Firefly's new tools roll out at firefly.adobe.com. Edit Text, Retouch, Relight and Quick Actions are generally available today, and Adobe says its new Creative Cloud capabilities ship generally available; most other new Firefly tools are in beta, along with Co-editing, Open Eyes, Firefly Design and Firefly Graph. Firefly Builder needs a waitlist, and the local MCP integrations arrive in private beta in early 2027.