BiteSpeed launches AI Creative Studio for e-commerce video ads

BiteSpeed, a Bengaluru-based e-commerce software company, launched AI Creative Studio on November 11, 2026, a video-ad generator it calls a Higgsfield alternative built for online retail, with no price, product page or named customer disclosed.

The announcement reached readers as a syndicated press release. Mint carried it in its paid Focus section and states that it "assumes no editorial involvement or responsibility for errors, omissions, or content accuracy." ANI ran the same text as an advertorial credited to VMPL. Both reproduce one company statement, and no independent outlet has reported on the launch. BiteSpeed's own site does not mention AI Creative Studio at all, read November 12, 2026.

BiteSpeed says brands can use the studio to make product videos, UGC-style ads, customer testimonials and animated videos with human-like avatars, "with no photoshoot, agency or production team." The company says every video it generates "captures the brand's style and product details, and is made to sell."

"70% of winning ads today are video ads, and brands that can't make them fast enough are leaving growth on the table," founder and chief executive Vinayak Aggarwal said in the release. He added that general-purpose generative tools "like Higgsfield and HeyGen are impressive, but they were built for creators, not for commerce."

BiteSpeed was founded in 2019 by Aggarwal, a BITS Pilani graduate the release describes as a Forbes 30 Under 30 alumnus. Its site says the company is trusted by 6,000+ e-commerce brands in 50+ countries, has driven $100 million in sales and sent 1.5 billion messages, figures read November 12, 2026. The release also says its AI Voice Agents have passed 50 million commerce calls. In November 2024 the company raised a $3.5 million Pre-Series A led by Peak XV's Surge, taking its total to $5.6 million, as The Hindu BusinessLine and Inc42 reported at the time. No funding for the studio was disclosed.

The two rivals BiteSpeed names publish prices it does not. Higgsfield lists plans from $19 a month billed yearly up to $65 a month for its Ultra tier during a sale that ends November 15, read November 12, 2026. HeyGen lists a free tier, a $29 Creator plan, a $49 Pro plan and a $149 Business plan plus $20 per seat a month, read the same day. BiteSpeed does not publish pricing, and the pricing link on its site opens a demo request.

The commerce framing points the studio at brand marketing teams rather than the individual creators Higgsfield and HeyGen court, and it leans on BiteSpeed's existing base of online retailers. BiteSpeed has published no sample clips, so how its avatars and product fidelity compare with either rival's output cannot be checked.

What to watch: whether BiteSpeed publishes pricing and sample output for AI Creative Studio, or names brands using it.