Blackmagic raises prices on 36 products by up to $6,965

Blackmagic Design raised US list prices on 36 products on October 20, 2026, with increases from $20 to $6,965 per item, and the company's chief executive attributed the move to memory costs driven by AI data centers. The maker's release lists new prices for ATEM switchers, SMPTE 2110 IP converters, DeckLink capture cards, HyperDeck recorders and Cloud Store network storage. No cinema camera is on the list, and Newsshooter reproduces the same statement and the complete price list.

The largest increase in dollars is the ATEM 4 M/E Constellation IP Plus, which goes from $12,995 to $19,960, a rise of $6,965. CineD puts that at 54%. The steepest in percentage terms is the Blackmagic 2110 IP SDI to HDMI 12G, from $515 to $925, which CineD calculates as an 80% rise and $410 in cash. The 2110 IP UpDownCross 12G climbs 69% to $955, and the HyperDeck ISO Recorder 100G goes from $4,995 to $6,035.

In the statement, CEO Grant Petty said the cost of the memory that "goes into almost everything we make" has risen several times over in the past year. "The cause is memory manufacturers shifting their production to supply AI data centers," Petty said. He said Blackmagic's suppliers report memory consumption is running 60% higher than at the peak of the COVID shortages and cannot keep up, with demand another 30% above what they can deliver. Blackmagic's own summary of those two figures is that memory demand is now about double the COVID peak.

Blackmagic said it had held prices down for several years by building from parts it had already bought, and that the stock is now being replaced with components bought at current prices. The company said the increase is more than it can absorb on the products that use a lot of memory, and named the new SMPTE 2110 line as the clearest case.

DIY Photography reported the same cause and framing. PTTL noted that the increases sit against the company's own cuts: in September, Blackmagic reduced prices on its full-frame 6K cameras, the Cinema Camera 6K and PYXIS 6K.

The new prices took effect immediately at Blackmagic resellers worldwide, stated in US dollars and excluding local duties and taxes. Blackmagic said the changes apply to new orders only, and that all existing customer backorders will be fulfilled at the original order price. CineD wrote at the time that many retailers, including B&H and CVP, were still listing the old prices.

For a reader whose studio runs on AI video tools, the line item is the same one a live production team buys. Switchers, 2110 IP converters and shared network storage are the plumbing around an edit, not AI products, so this is the clearest case so far of AI data-center demand showing up in the price of the non-AI side of a studio. CineD has tracked the same component pressure at Fujifilm, which raised camera prices, and at Sony, which suspended orders on nearly all of its memory cards. The wider read, that AI demand keeps lifting the cost of creator gear, is plausible but not settled, and Blackmagic says it expects parts prices to fall again.

Backorders placed before October 20 ship at the old price; the next signal is whether DRAM and NAND prices come back down, as Blackmagic says it expects, or whether AI data centers keep taking the supply.