Creatify Labs' Boreal Sells AI Video at 1 Cent a Second, Built for Ads

Creatify Labs launched Boreal on September 15, 2026, an AI video model for advertising that the company prices at $0.01 per second of 720p output, about five cents for a five-second clip. Creatify announced the model in a blog post and details the numbers on its model page.

The company's headline claim is throughput. Creatify says Boreal renders in realtime, ready in roughly the time it takes to watch the clip, and puts it at "up to 40 times the speed" of the models it compared against; martech360 describes the model as serving "at 1:1 with realtime", a second of finished video for every second of GPU time. Creatify's own blog post puts the same economics in a bigger example: a storyboard of twenty five-second shots costs about $1 and finishes in under two minutes on Boreal, against roughly $12 and over an hour of vendor queue on Seedance 2.0 - consistent with the $0.01-per-second rate for 100 seconds of video. (Martech360's rewrite of this example gives "a quarter of a dollar," which is off by 4x and is not used here.)

Boreal is a post-trained model, not a new architecture. It sits on an open base model with roughly 22 billion parameters that generates audio and video together. DataNorth AI identifies that base as Lightricks' LTX-2.5, and Creatify's own model page names it in the same words: "Boreal is a post-trained LTX-2.5, the open source video generation model from Lightricks." Creatify says it tuned that base on advertising footage so that "a product that stays the exact object the advertiser shipped, and a person who reads as a real creator."

The quality evidence is the company's own. In a blind review of 40 production cases, human evaluators preferred Boreal over the untuned base model in 81% of decisive comparisons, 25 wins to 6 losses with 9 ties, the model page states. The margin narrows to 60% on single-person talking clips, which the company concedes: "Short clips and simple scenes are where it's strongest."

Price is where it is meant to be judged. Creatify's model page puts Boreal at about $0.05 a clip against Seedance, Kling 3.0 Pro and Veo 3.1 Fast at roughly $0.50 to $0.60 for the same five seconds, and its summary line calls that "10x to 47x less per clip". The top of that range compares against a different Seedance price point than the $0.60 720p figure in the same table, so 47x is the looser end of the page's own claim. On fal, DataNorth AI lists Boreal at $0.01 per second at 720p, $0.03 at 1080p and $0.12 at 2K.

Boreal is available now through fal.ai, Creatify's own API, its Model Playground and its AdFlow product. No independent benchmark of Boreal's output has been published, and every speed and quality figure above is Creatify's own measurement.

Boreal is live on fal.ai and in Creatify's Model Playground; 720p generation starts at $0.01 per second.