Higgsfield's Marketing Studio builds a campaign from one URL
The company also launched Supercomputer, an agent it says routes each production step across models from OpenAI, Anthropic and Google.
Key takeaways
- Higgsfield announced Marketing Studio and Higgsfield Supercomputer on October 19, 2026, saying both turn a product URL or a plain-language brief into a campaign's worth of on-brand creative.
- Marketing Studio reads a product page and builds a Brand Kit from the site's logo, colors, fonts and tone, then generates from more than 1,500 templates across six output categories.
- Higgsfield says Supercomputer routes each step across frontier models from OpenAI, Anthropic and Google plus creative models including Kling and Seedance, and can produce up to 100 UGC and ad variants per product in minutes.
- Higgsfield said it has more than 32 million users across 238 countries and territories, with the United States its largest market.
Higgsfield launched two products on October 19, 2026 that move its creative tools from generating single clips toward running a whole campaign. Marketing Studio takes a product page and builds an ad campaign from it. Higgsfield Supercomputer is the agentic layer above it, which the company says plans multi-step creative work and sends each step to the model best suited for it.
Marketing Studio starts with a link. A user pastes a product page or a social listing, and the tool reads the page, pulls the product name, description and imagery, and builds creative around it. It also builds a Brand Kit automatically, reading the brand's logo, colors, fonts and tone of voice from the company's website. From that single input, Higgsfield says teams can generate six categories of output across more than 1,500 templates: product shots, ads, UGC videos, marketplace assets, posters and motion. Available video styles include UGC, Tutorial, Unboxing, Product Review, Hyper Motion, TV Spot and Virtual Try-On.
Supercomputer handles the broader job. Instead of a marketer choosing a model per task, they describe the assignment in plain language and Supercomputer turns it into a multi-step production plan, routing each step across frontier language and reasoning models from OpenAI, Anthropic and Google alongside creative-generation models including Kling and Seedance. Higgsfield says it can generate up to 100 UGC and ad variants per product in minutes, and that it connects to Slack, Google Drive, Notion, Gmail and Figma among more than 30 other applications.
"Marketing teams do not need another generator. They need production capacity, and they need it as a line in the budget rather than a project every quarter," Higgsfield co-founder and CEO Alex Mashrabov said in the announcement. The company is positioning the pair against generation-first tools such as Runway, Pika and Luma and against avatar-led marketing platforms such as HeyGen, Synthesia and Creatify.
Higgsfield published a cost estimate for one workload: producing 40 product ads a month on its mid-tier Plus plan. A 15-second 720p motion ad lists at 89 credits, or about $178 for 40; a 15-second 720p UGC ad at 108 credits, or about $216; and a 30-second 720p UGC ad at 211 credits, or about $422. Using Marketing Studio through Supercomputer adds no extra charge, the company said.
Marketing Studio and Supercomputer are available now at higgsfield.ai; Higgsfield said the platform has more than 32 million users across 238 countries, with the United States its largest market.
Sources
- prnewswire.com - the maker's launch announcement
- higgsfield.ai - the maker's own site
- openai.com - OpenAI's account of Higgsfield's model use