Luma halves video-to-video rates on third-party AI models

Luma AI has roughly halved the video-to-video credit rates on the third-party models in its Model Marketplace, and added two Kling 4.0 Flash models.

The pricing tracker PricingSaaS recorded the cut by comparing its November 2 and November 9, 2026 captures of Luma's pricing page. On Luma's own pricing page, read on November 10, the marketplace now lists video-to-video rates as credits a second of generated plus reference video, and the after values the tracker reports match what the page shows.

Video-to-video is the editing path. Text-to-video builds a clip from a prompt, and image-to-video animates a still; video-to-video takes footage you already have and rebuilds it, as a restyle, a relight, an effects pass, or a reference-driven edit that keeps the original motion. It is what an editor reaches for to change a shot rather than invent one, and Luma bills it by the second.

The rate is the story, then. ByteDance's Seedance 2.0 video-to-video at 720p now reads 32 credits a second on Luma's page; PricingSaaS recorded 64 before the change. MiniMax H3 at 768p went from 56 to 28, and Kling 4.0 Omni at 1080p from 98 to 47. Each after value is about half its before value: 32 is half of 64, and 28 is half of 56.

There is a catch in the fine print. Luma now bills video-to-video on generated plus reference seconds, where the tracker records the older basis as generated seconds alone. Halving the rate while adding the reference clip's seconds means the saving depends on how long the clip you feed in runs. Feed in a short reference against a long finished clip and the cut lands near the full half; feed in a reference as long as the output and the two changes largely cancel.

How Luma's video-to-video rates compare

The two new rows are Kuaishou's Kling 4.0 Flash and Kling 4.0 Flash Omni, both at 32 credits a second at 720p, with Flash Omni's video-to-video mode at 21 credits a second of generated plus reference video. Kling opened Flash to everyone on November 4, 2026, according to Kling's API changelog and Luma's rate card: clips of 3 to 20 seconds at 720p with native audio, from a prompt, a photo or a video you supply.

Inside Luma, Flash is the cheap seat next to the flagship. Kling 4.0 itself lists at 53 credits a second at 720p on the same page, so Flash runs about 40 percent below it, the gap Kling advertised when it shipped the model.

Luma has spent the fall filling Dream Machine with rivals' models and moving their rates. PricingSaaS logs Kling 4.0 API pricing added on October 23, 2026, Kling 4.0 and 4.0 Omni added on October 26, and this video-to-video cut on November 7. Luma's plans are unchanged: Plus $30 a month, Pro $90 and Ultra $300, or $25, $75 and $250 billed yearly.

The arithmetic is easy to check on Luma's own numbers. On Plus, $30 buys 10,000 credits, so a credit costs about $0.0030. A 10-second Kling 4.0 Flash clip at 720p runs 320 credits, about $0.96.

What settles it is whether the cuts hold and whether the other platforms that sell the same models match them. A restyle pass is now one of the cheapest things a Luma subscriber can run, and the rate card is why.

Luma's Model Marketplace rates are listed on its pricing page, and Kling 4.0 Flash and Flash Omni are available to Dream Machine subscribers now.