Peacock puts an AI Andy Cohen in front of every subscriber
Your Bravoverse, live October 13, is a swipeable feed built from 5,000 hours of Bravo, and Wendy's is the first sponsor its avatar names.
Key takeaways
- Peacock launched Your Bravoverse on October 13, 2026, available in its mobile app to all subscribers and guided by an AI-generated video avatar of Watch What Happens Live host Andy Cohen.
- The feed is assembled from more than 5,000 hours of Bravo footage by AI tools working with NBCU editors, and NBCU puts the number of possible viewing variants above 600 billion.
- Wendy's is the first sponsor, and NBCU says Cohen's AI avatar can reference a brand out loud inside custom ad moments.
- NBCU named Synthesia as the avatar's maker in its March 13 announcement, and Variety reported that NBCU used other technology to clone Cohen's voice.
Peacock put an AI-generated Andy Cohen in front of every subscriber on October 13, 2026, hosting a swipeable, TikTok-style feed of Bravo clips called Your Bravoverse.
The feature is live now in the Peacock mobile app for all subscribers, NBCUniversal said. Variety reported the launch the same day, and The Verge noted it arrived later than planned: NBCU first announced Your Bravoverse on March 13 with a summer release window.
What Is Your Bravoverse?
Your Bravoverse is a vertical video feed inside the Peacock app. Fans pick favorite Bravo shows and themes, then scroll vertically through related clips and swipe horizontally between themed playlists. Tapping a clip opens the full episode or season, and NBCU says the feed carries never-before-seen content from current seasons and the archive.
The guide is a video avatar of Cohen, the host of Watch What Happens Live. NBCU's March announcement said the avatar was created with Synthesia's technology, trained on footage recorded in the Synthesia studio. Variety reported that NBCU used other technology to clone Cohen's voice.
NBCU says the feed is assembled from more than 5,000 hours of Bravo footage by AI tools working with a team of NBCU editors who vet the playlists. In March the company put the number of possible viewing variants above 600 billion.
The ad deal is the part to watch. NBCU says brands can buy custom moments that feel native to the world of Bravo, "including Cohen's AI avatar referencing the brand." Variety reports the avatar can audibly reference a sponsor's brand. Wendy's is the first sponsor at launch, building on a relationship with Bravo that spans BravoCon and custom content.
"Bravo fans never watch just one episode," Cohen said in a statement provided by NBCU. "They want the backstory, the receipts and what happened three seasons later. Your Bravoverse on Peacock is built for exactly that!"
NBCU's launch post does not name the avatar's maker or state what sponsors pay, and the terms of Cohen's deal are not public. What the record shows is narrower: a licensed digital double of a real host is now the on-screen guide for a feed the company wants opened daily, and that likeness is also an audio ad slot.
NBCU says Your Bravoverse will extend later to living room devices. Peacock will also stream Bravo Fan Fest Charleston live on October 24, 2026, with coverage of panels and behind-the-scenes moments.
Your Bravoverse is live now in the Peacock mobile app for anyone with a Peacock subscription.
Sources
- nbcuniversal.com - October 13 launch; live for all subscribers; Wendy's as first sponsor; avatar referencing the brand
- variety.com - launch date; AI plus human editors; 600 billion variants; audible brand references; Cohen statement
- theverge.com - feed live October 13; later than the planned summer release
- nbcuniversal.com - March 13 announcement; Synthesia; 5,000 hours; 600 billion variants; planned summer window
- variety.com - Synthesia named in March; voice cloned with other technology
- theverge.com - original March announcement; 600 billion variants