Salman Khan calls for jail over fake AI videos of actors

Salman Khan said on his show on Sunday that the people who make fake AI videos of actors should be jailed, and called for censorship of social media. The remarks came on the September 27 episode of Bigg Boss 20, the reality show he hosts, and were reported by Times Now.

The Bollywood star told the contestants that fake AI videos are being made of many people, him included, some with a cloned voice dubbed in to abuse someone, and that viewers who do not know a clip is AI will post it as if he had really been there. Of the people who make such videos knowing they are fake, he said: "Now those kinds of people should be put behind bars." He added, "There has to be a censorship on social media. And I am going to take this up very seriously."

No clip was identified in the exchange, and nobody has been named as its maker. Khan said he was not the only target. "It's happening with you guys also," he told the contestants.

India's courts have been moving on the same problem, and their orders have landed on the platforms. In July the Bombay High Court directed Meta, Google LLC and X Corp to remove AI-generated deepfake content built around actor Preity Zinta, after her legal team flagged around 275 links, according to Outlook Business. Union minister Nitin Gadkari has gone to the Bombay High Court against Meta, X Corp and Google LLC over allegedly defamatory posts and deepfakes targeting his ethanol fuel policy. And the Delhi High Court ordered the removal of X and YouTube links to the teaser for Kala Hiran: The Battle for Legacy, on Khan's plea that it drew on his personality rights; the producer's side had argued the teaser did not name him or use deepfake or AI-generated content.

Two earlier rulings dealt with synthetic voices. The Delhi High Court's 2023 order in Anil Kapoor v. Simply Life India and the Bombay High Court's 2024 ruling in Arijit Singh v. Codible Ventures stopped platforms from using AI to copy artists' voices without consent, LiveLaw reported, as cited by Outlook Business. India still has no single statute for personality rights: protection is assembled case by case from privacy and free-speech provisions in the constitution along with copyright, trademark and identity-theft law.

For anyone generating video in or for the Indian market, the practical mechanism so far has been takedown. Courts have ordered platforms to remove content and, in some matters, to hand over subscriber details and IP logs, which, Outlook Business notes, takes these cases beyond chasing anonymous infringers to the platforms that host the content. The IT Amendment Rules of 2026 added fast-tracked takedown timelines for "Synthetically Generated Information", though LiveLaw notes the system still acts only after the content is uploaded. Khan said a law should be passed; the reported remarks do not say what it would contain.

The episode aired on September 27, 2026; the exchange is reported by Times Now.