synthetic performer
New York and California require synthetic performer ad disclosures
New York's law is already in force; California's SB 1050 takes effect January 1, 2027 and prescribes the words the label must use.
disclosure law
Every SLOP TV News story about disclosure law.
SB 1050
California becomes the 2nd state to make ads label AI actors
Governor Gavin Newsom signed the SAG-AFTRA-sponsored bill on September 16, over a veto request from 4 national advertising trade groups that called its labeling mandate overbroad.