Vibe says Higgsfield can launch a streaming TV ad in one chat

Vibe, the self-serve streaming TV advertising platform Walmart acquired in August, said on November 2 that it now connects to Higgsfield, the AI video platform, so an advertiser can generate a 15- or 30-second TV commercial and launch it as a live connected TV campaign without leaving the chat. Terms were not disclosed.

Vibe announced the integration in a product update on its site, last updated November 3. It runs on the Model Context Protocol: Higgsfield's agent, Supercomputer, calls Vibe's tools directly, according to Vibe.

Vibe described a test run with a coffee brand. The user prompts Supercomputer with a website and a brief; Higgsfield reads the site for product imagery, colors and messaging, generates 15- and 30-second cuts sized for TV, and pushes the video into the Vibe creative library. The user then sets a budget, channels and markets, and publishes. Vibe said its test campaign ran two strategies on a $500 daily budget, with HBO Max as the only channel and hand-picked DMAs.

Vibe said admin access is required to publish: anyone can generate video, but only a Vibe admin can push a campaign live. Creatives still go through Vibe's standard review, and a Vibe help-center article says they arrive in the creative library as Pending. Credits and media spend are billed separately: video generation draws on the user's Higgsfield plan and credits, while media spend runs through the Vibe balance. Vibe advised watching every cut end to end before it goes on air, checking on-screen text, product details and brand pronunciation.

Vibe's announcement describes the campaign being built and published inside the same conversation. The help-center article describes a narrower flow, in which the finished creative is sent to Vibe and campaign setup, targeting and launch stay in Vibe.

"Our customers come to Higgsfield to make their best creative, and Vibe gives that creative the reach of the biggest screen in the house," Mariam Asmar, head of B2B marketing at Higgsfield, said in the announcement. "Connecting the two means the ad you describe in a chat can be in a live CTV campaign the same afternoon."

Vibe, founded in 2021, sells self-serve software for buying streaming TV ads and says it has more than 10,000 advertisers. Walmart completed its acquisition of the company on August 4, 2026; Walmart did not disclose terms, while Adweek reported the price at $1.4 billion, citing The Wall Street Journal. Vibe launched its own MCP connector in July 2026, live in Claude, ChatGPT and Gemini.

For small advertisers, the integration removes the production step that has kept many off TV: a website and a prompt replace a commercial shoot and an agency brief. In an October TVREV interview, Vibe chief executive Arthur Querou described advertisers building a strategy for each of 100 products with Claude, then generating the creative.

The next step for any spot made this way is Vibe's creative review: Higgsfield uploads land in the Vibe creative library as Pending, and a campaign cannot serve until the review clears.