AMD buys Fei-Fei Li's World Labs for $8.2 billion
The chipmaker gets the spatial-intelligence lab behind Marble, and founder Fei-Fei Li joins AMD as executive vice president and chief scientist.

Key takeaways
- AMD announced on September 28 that it will acquire World Labs in an all-stock transaction valued at about $8.2 billion.
- World Labs founder Fei-Fei Li joins AMD as executive vice president and chief scientist, reporting to chief executive Lisa Su.
- World Labs raised $230 million in September 2024 to launch and $1 billion earlier this year, with AMD among the investors in the later round.
- The deal is expected to close by the end of 2026, subject to regulatory approvals.
AMD will acquire World Labs, the San Francisco spatial-intelligence lab led by Fei-Fei Li, in an all-stock transaction valued at approximately $8.2 billion, the chipmaker said on September 28.
The agreement covers all equity interests in World Labs Technologies Inc, according to AMD's 8-K filing, which dates the merger agreement to September 26. AMD is not paying cash and will not know the share count until closing: the filing says the number of shares will be calculated from the daily volume-weighted average price of AMD common stock over the ten trading days ending two trading days before the deal closes. AMD expects it to close by the end of 2026, subject to regulatory approvals.
Li joins AMD as executive vice president and chief scientist, reporting to chief executive Lisa Su. Justin Johnson and Ben Mildenhall will keep leading the World Labs team as it moves into AMD, the lab said in its own post.
"Building the compute platforms for the next generation of AI requires a deep understanding of how models are evolving," Su said in the release. Li framed it as a question of scale: "Advancing the next generation of AI technology requires close collaboration across model research, systems and compute."
World Labs was founded in 2024 and raised $230 million that September to launch. It raised $1 billion earlier this year in a round that included AMD's own money, Reuters reported. Its first product, Marble, generates and simulates interactive 3D environments from text, image and video inputs, and the lab also builds for robotic learning and simulation. SLOP TV covered Atlas, its camera-view prediction model, in September.
The purchase is a bet on the part of AI that reads video and reconstructs the space inside it. TechCrunch notes that Nvidia already publishes open-weight world models including Cosmos, while AMD's public models have been text and video generators rather than spatial ones. AMD says understanding frontier workloads will shape its chip roadmap.
For creators, the open question is what stays open. World Labs has described an "end-to-end open AI ecosystem" and widely accessible models as the plan after the sale, and Marble's scene generation runs on compute AMD sells. Neither company has said whether existing products, licences or prices change, and the answer is likely to arrive with the close rather than before it.
Regulatory clearance is the next step; AMD expects the transaction to close by the end of 2026.
Sources
- newsroom.amd.com - AMD's announcement, the $8.2 billion figure, the all-stock structure, both executive statements
- ir.amd.com - the 8-K: merger agreement dated September 26, all equity interests, the VWAP share calculation
- worldlabs.ai - World Labs' own post: founding year, the AMD partnership, who leads the team after close
- drfeifei.substack.com - Fei-Fei Li's own account of the decision
- reuters.com - the $1 billion round earlier this year and AMD's investment in it
- techcrunch.com - what Marble is for, and Nvidia's Cosmos comparison
- cnbc.com - confirmation of the deal and the founder's role
- sloptvnews.com - ours - September coverage of World Labs' Atlas model