Flawless sells TrueSync dubbing tech out of UK administration

Flawless, the British-American company that spent about $100 million building SAG-AFTRA-endorsed AI dubbing technology, has sold its intellectual property, with TBellScout, a startup owned by the Dutch tech billionaire Steven Schuurman, acquiring the TrueSync dubbing tool and the DeepEditor post-production tool, Deadline reported.

Schuurman, who founded the software company Elastic, confirmed the acquisition to Deadline and declined to comment further. Flawless co-founder Scott Mann declined to comment. No sale price was disclosed, and Deadline reported the circumstances of the sale as unclear.

The technology was held by Flawless Holdings Limited, the UK trading company founded in 2020. Earlier in October, Flawless Holdings Limited entered administration, a UK insolvency process that Deadline described as similar to Chapter 11 bankruptcy, though with one difference: the directors do not stay in control. The insolvency specialist BTG was appointed administrator by Sprk Capital, the UK technology lender that holds fixed and floating charges over Flawless, forms of security granted to a lender. BTG took over the company's operations and sold the technology.

Amit Kapur, who became Flawless's co-CEO in March 2026 after serving on its board since 2024, did not respond to a request for comment, Deadline reported. Mann and co-founder Nick Lynes remain in control of Flawless AI Inc., the separate U.S. business through which the pair built relationships and deals with Hollywood studios around a consent-based approach to AI. The two are said to be exploring a new venture.

Flawless raised the roughly $100 million through wealthy individuals rather than venture capital, Deadline reported. That figure is the company's funding, not the sum paid for its technology. Flawless's platform had three parts, per Deadline: TrueSync, a visual dubbing tool named one of Time Magazine's Best Inventions; DeepEditor, which allows dialogue and performance changes without reshoots by matching actors' mouths to new lines; and the rights management platform Artistic Rights Treasury, which was not named among the acquired assets.

Flawless's tools were used on hundreds of productions. The Swedish sci-fi film Watch the Skies was the first theatrical full-length feature to use immersive AI dubbing, released in U.S. theaters in an English-language version through a partnership with XYZ Films. Other translation projects include Michel Gondry's The Book of Solutions, the judo thriller Tatami, the South Korean film Smugglers, Stéphan Castang's Vincent Must Die and the Berlin Film Festival opener The Light. Mann directed Fall, which used the technology to replace swearing while matching the cast's mouths to the new lines for a PG-13 rating, FilmoFilia reported.

For creators, the tools that carried a consent-based pitch to studios now sit with a startup that has not said how it will license them. The administration gives no public signal about pricing, availability or whether TrueSync and DeepEditor keep serving productions at all.

TBellScout has not said what it will do with the two tools, and no terms of the sale have been announced.