Higgsfield says its run rate hit $1.35B in October

Higgsfield CEO Alex Mashrabov said on 10 November 2026 that the AI video company's annualized revenue run rate reached $1.35 billion in October, up from the $1 billion it said it crossed in September, and that it is on track to reach $2 billion within three months.

He posted the numbers on X. In the same post Mashrabov called Higgsfield "the third-largest independent, private AI-native company by annualized revenue, behind only Anthropic and OpenAI." Every revenue figure here is the company's own and has not been independently verified.

@alexmashrabov, November 10, 2026. Source: https://x.com/alexmashrabov/status/2120322553600430213.

The new figure updates the $1 billion run rate SLOP TV reported on 1 October 2026 and the forecast SLOP TV covered on 24 September 2026, when Higgsfield said it had crossed the milestone 18 months after launching its browser-based product. The September number in turn followed the $700 million run rate the company reported with its August funding round.

Higgsfield is an AI video and image platform, founded in 2023 by former Snap executive Alex Mashrabov alongside co-founders Yerzat Dulat and Mahi De Silva. It sells a production layer over other companies' generative models rather than a model of its own, and most of its revenue comes from brands, agencies and studios making advertising creative.

Higgsfield defines its run rate as revenue from its latest four weeks multiplied by 13, a method the company set out when it announced the $1 billion milestone. The measure describes the current pace of revenue. It is not revenue booked over twelve months, and it is not audited.

The company's own numbers put about $350 million of run rate into a single month, going by its two figures: $1.35 billion in October against $1 billion in September. At the August round the company reported $700 million in annualized revenue, so October is about 1.9 times that pace. Higgsfield has reported a run rate of about $200 million entering 2026, which makes October roughly 6.75 times where the year started.

The capital moved on the same curve. In August, Higgsfield raised a $400 million Series B at a $5.4 billion valuation led by DST Global, four times the $1.3 billion valuation it carried eight months earlier. On 23 October the company said NVIDIA and TCV had joined an extension of that round, without disclosing the extension's size or valuation. Higgsfield now reports more than 40 million users across 238 countries and territories, up from the 30 million users across 200 countries it claimed in August.

The upside case rests on how the money comes in. Subscriptions once made up more than 90 percent of Higgsfield's revenue and now make up just over 60 percent, the company says, with on-demand generation making up the rest. That is usage that scales with a customer's testing rather than a fixed seat. The downside is what the number is. It is company-reported, unverified, and built on other labs' model pricing, which Higgsfield does not control.

What settles it is the target Mashrabov set in the same post: $2 billion in annualized run rate within three months.

Higgsfield has not published audited financial statements, so the $1.35 billion October figure stands as a company statement. Its next test is the $2 billion target Mashrabov dated to about February 2027.