Higgsfield says it is on pace for a $1B run rate

Higgsfield told Bloomberg it expects to reach a $1 billion annualized revenue run rate within twelve months, according to a summary of that report published by Startup Fortune on September 24, 2026. The AI video platform's annualized revenue reached $700 million in August, up from $500 million in June and $200 million at the end of 2025, figures it has shared with Business Insider and in its own funding announcement.

The company says it is already cash-flow positive, and runs the product with roughly 60 core engineers, per the same account. It reports more than 30 million users across 238 countries and says it works with 390 of the Fortune 500, mostly on advertising and commercial video rather than the consumer clip generation its competitors chase. Higgsfield is led by Alex Mashrabov.

The revenue claim has a comparison inside the company's own record. In an April 10, 2026 release about its crowdsourced AI television pilot, Higgsfield said it had crossed a $300 million annual run rate within eleven months of launch and shipped more than 200 product releases. The August figure is roughly 2.3 times that. Startup Fortune also reports that Higgsfield did not exist as a product before March 2025, which makes the twelve-month target a claim about a company that is barely two years old.

The capital side moved in the same direction. Higgsfield closed a $400 million round at a $5.4 billion valuation with roughly $700 million in annualized revenue, according to an account of the round published by Mintec, a figure that matches the revenue number in the Bloomberg report. SLOP TV covered the $5.4 billion valuation on September 19, 2026.

The claim worth testing is the profitability one. A run rate is annualized from a month or a quarter rather than audited, and cash-flow positive is a statement about the timing of cash rather than about profit. Both come from the company, and neither has a filing behind it. Bloomberg's report is the source, and the full article sits behind a paywall that this site could not read; the figures above are taken from Startup Fortune's summary of it and are attributed to Higgsfield.

For creators, the practical question the numbers raise is where the money comes from. Higgsfield sells access to other labs' models alongside its own, which means its revenue depends on other companies' pricing as much as on its own, and a $1 billion run rate built that way is a claim about volume rather than about a model anyone has to license from Higgsfield.

The next catalyst is the company's own timeline: it has said it expects the $1 billion annualized run rate within twelve months of September 2026.