Higgsfield guide: plans, prices and models, updated weekly

Updated 9 Nov 2026 · next update 16 Nov 2026

Key facts as of 26 Sep 2026

• Plans: Starter costs $19 a month billed annually with 270 credits, Plus $47 with 1,200 credits and Ultra $99 with 3,000 credits, against $59 and $129 a month for Plus and Ultra billed monthly. (source)
• Unlimited models are web only: the unlimited models and free generations in a plan work at higgsfield.ai and not through MCP, CLI, Canvas or Supercomputer. (source)
• API: Higgsfield's API launched on 16 September 2026 with one key for more than 50 models, billed per generation with no subscription and no seats, separate from plan credits. (source)
• API discount: a new key opens at 15% off every model, rises toward 50% once four models are chosen, carries 20 concurrent requests, and $15 lands on the balance for verifying a business email and adding a card. (source)
• Cashback: 100% of API spend returns as credits on every model, capped at $100,000 per business, from a $20,000,000 pool, and unused cashback expires on 30 September. (source)
• Console rates on 26 September 2026: Seedance 2.5 from $0.144 a second (30% off a $0.2057 list), Kling 3.0 at $0.0462 a second (45% off) and MiniMax H3 at $0.091 a second (30% off). (source)
• Funding: a $400 million Series B at a $5.4 billion valuation, announced on 17 August 2026 and led by DST Global. (source)
• Revenue: annualised revenue reached $700 million in August 2026, and on 24 September the company told Bloomberg it expects a $1 billion run rate within twelve months and says it is already cash-flow positive; Startup Fortune puts its core engineering team at roughly 60. (source)
• Scale: more than 30 million users across 238 countries and territories, and visual production for 390 of the Fortune 500. (source)
• Blender: the add-on needs Blender 5.1 or later and puts seven tools in the viewport, with Scene builder, 3D Model and Character animation returning editable geometry rather than a rendered picture. (source)

Higgsfield's range now runs from a film festival that paid out $1 million to a Playable game builder and an Enterprise-only playable-ad export, and it is still shipping weekly: talking characters, targeted image edits and a cheaper model in Supercomputer all arrived in the last week while its unlimited bonus swapped Wan 3.0 out for Seedance 2.5. (source)

What Higgsfield is

Higgsfield is a San Francisco company selling video and image generation to professional creators, brands, agencies and studios, and it sells mostly other labs' models with its own tools wrapped around them. Its co-founder and chief executive is Alex Mashrabov, who previously ran generative AI at Snap. The product did not exist before March 2025, according to Startup Fortune, which is why the funding numbers read the way they do.

It raised a $400 million Series B at a $5.4 billion valuation on 17 August 2026, led by DST Global, more than quadrupling the $1.3 billion valuation of its Series A round and extension. The same announcement says annualised revenue reached $700 million that month, that the company has more than 30 million users in 238 countries and territories, and that it works with 390 of the Fortune 500.

Figures the company has shared, as collected by Startup Fortune, put annualised revenue at $200 million at the end of 2025, $500 million in June 2026 and $700 million in August. The Series B release names its agentic products as a primary driver: after Supercomputer shipped in May 2026, users of those products grew 42-fold in three months and now drive more than 20 million generations a month. Mashrabov told Bloomberg, as summarised by Startup Fortune, that the company expects a $1 billion annualised run rate within twelve months. Higgsfield's own cashback post of the same day went further, saying "You helped us reach a $1B run rate", without a figure or a date behind it. A run rate is annualised from a month or a quarter rather than audited, and cash-flow positive describes the timing of cash rather than profit; both figures come from the company.

What Higgsfield costs

Higgsfield sells subscriptions for the web app and, since 16 September 2026, a separate metered API. The two do not mix: money paid into a plan cannot be spent on API calls, and an API key needs no plan.

• Free: limited use, no price published.
• Starter: $19 a month billed annually, 270 credits a month.
• Plus: $47 a month billed annually ($59 monthly), 1,200 credits a month.
• Ultra: $99 a month billed annually ($129 monthly), 3,000 credits a month.
• Scale: the business plan for teams of two to fifteen. The changelog says Scale gained unlimited Nano Banana Pro and Seedream 5.0 Pro on monthly plans, plus Kling 3.0 on annual plans, for subscriptions taken after 3 September 2026, with unlimited access granted for seven days after the first purchase.
• Enterprise: no public price. The changelog entry of 19 August 2026 describes dedicated US capacity for Seedance models, SOC 2, SSO and unlimited seats.

Prices come from Higgsfield's pricing page, which also says unlimited usage may be speed-adjusted at busy times, that unlimited models are reachable only at higgsfield.ai and not through MCP, CLI, Canvas or Supercomputer, and that prices exclude local taxes.

On the API, billing is per generation with every model's rate published before a job runs. A new account starts at 15% off every model, the discount rises toward 50% when four models are chosen, and verifying a business email and adding a card puts $15 on the balance. Each key opens with 20 concurrent requests. On 26 September 2026 the console listed Seedance 2.5 from $0.144 a second at 30% off a $0.2057 list, Kling 3.0 at $0.0462 a second at 45% off, MiniMax H3 at $0.091 a second at 30% off, and Genjutsu from $0.159 a second at 50% off. Discounts and rates change, so the console is the price.

The promotion on top of all of it is the cashback: 100% of API spend returned as API credits on every model, capped at $100,000 per business, drawn from a $20,000,000 pool the company describes as first come, first served, with unused cashback expiring on 30 September. The offer went out on Higgsfield's own account on 24 September 2026. Because the cashback comes back as API balance rather than money, it is spendable only inside Higgsfield and only until it expires.

What Higgsfield does

It resells models. The API page says one key unlocks more than 50 frontier models for image, video and audio, and names Seedance, Kling, Veo, GPT Image, Soul and VoiceLab. Its catalog runs from Seedance 2.5 and Kling 3.0 to Wan 3.0 Prime, LTX 2.5, Grok Imagine 2.0, Recraft 4.1 and Ideogram 4.0. (console)

Its own models. Genjutsu, launched 1 September 2026, changes an object, location, product or character in existing footage while leaving the rest of the frame alone, from one video of up to 30 seconds and up to 30 reference photos, with no prompt required if a preset will do. Soul 2, Cinema Studio 4.0, DoP and Popcorn are its own image and video tools.

Tools and integrations. The changelog records 3D Jutsu, an AI-native 3D workspace that turns a prompt into an editable scene with cameras, lighting and animation, on 4 September 2026; AI Motion Designer, which builds motion work in an open After Effects composition from a description, on 11 September 2026; Effects 2.0 presets inside the ChatGPT plugin on 10 September 2026; and MiniMax H3 Max on 31 August 2026. The Blender add-on puts seven generation tools over the 3D viewport, and three of them return workable Blender data: Scene builder delivers objects, layout and light as editable geometry, 3D Model places a mesh at the cursor, and Character animation returns a fitted, weighted rig with keyframes on the timeline. The add-on page also gives a bridge address (bridge.higgsfield.ai/mcp) to add as a connector, so an assistant can be asked to build a scene in the open Blender file.

One caveat worth knowing. The changelog's entry for Seedance 2.5 Draft Mode, added 22 September 2026, says the model is available in all regions except the United States, where it is unavailable on the provider's side.

Who Higgsfield is for

Individuals buy Starter, Plus or Ultra; teams of two to fifteen buy Scale; larger companies are sent to Enterprise; developers buy API credits with no plan. The Series B release says the enterprise customer base spans advertising and marketing, media and entertainment, broadcasting, fashion, retail, consumer brands, technology, financial services and pharmaceuticals, and Startup Fortune adds that most of that work is advertising and commercial video rather than the consumer clip generation Runway, Pika and Luma chase.

Two buying notes. First, the plan discount ladder means the same clip can cost different amounts on different accounts, so the rate that matters is the one the console shows for your account. Second, the cheapest way to the same weights is a real question: ByteDance's own Dreamina app puts Seedance 2.5 at $0.097 a generated second on its annual Advanced plan, by its own comparison, and fal lists it at roughly $0.2205 a second at 480p, so comparing a reseller to a reseller is not the same as comparing it to the source.

The Higgsfield diary

Dated entries, newest first. Each entry is added once and never rewritten; corrections are made in a new entry.

9 Nov 2026

Higgsfield announced Higgsfield Miracle on 6 November, our own report of the announcement, describing it as post-production technology that vectorizes a clip into layers for localized, pixel-level editing while the clip plays. The product page carries a waitlist and says the edit lands as the video plays with no render queue, keeps face, light and camera unchanged when one object is recolored, moved or removed, and holds typed text frame to frame; it is presented as an editor for an existing clip rather than a generator, the page itself carries no date and no price, and Higgsfield says it is in private beta and coming soon to Higgsfield MCP. The same page counts the community at more than 40 million users. Sources: higgsfield.ai, sloptvnews.com.

Higgsfield added Micro Drama Ads to its Ads Studio on 6 November: a story-driven video ad with a main character, something going wrong and the product at the turning point, built by an agent in the chat from either a description or a pasted script. The maker's post lists eight video styles, led by live-action Micro drama, and 44 ready-made story cards, with Micro drama holding 18 of them; a product from the brand kit and an avatar that stays the same person across ads are the two fixed inputs, catalog stories ship in vertical 9:16, and the same catalog runs in Claude and ChatGPT through the /microdrama-ads command on Higgsfield MCP. Sources: higgsfield.ai, higgsfield.ai.

Higgsfield's changelog filled out the week: Shorts Studio arrived on 3 November as a tool for vertical 9:16 shorts hosted by an AI avatar, with a script written for you from a topic, a hook or a few key points, motion taken from a reference video of 10 to 120 seconds or a format in Explore, durations from 10 seconds to 2 minutes and Basic or High quality. Higgsfield Mangaka followed on 2 November, building manga, comics and webtoons from an idea or a script across 4 to 30 chapters of about 20, 30 or 40 pages in 14 languages, with export as PDF, CBZ, PNG pages or webtoon format. Kling 4.0 Flash (4 November) covers the same modes as Kling 4.0 at 3 to 20 seconds and 720p with shorter clips and fewer controls; Gemini Omni Flash 1.2 (5 November) generates 3 to 15 seconds at up to 4K with native audio and extends a clip 3 to 10 seconds a step to 30 seconds; and GPT Image 2.6 arrived in Flare and Sunburst variants that also produce animated GIFs, vector SVGs and transparent-background images. Higgsfield also logged on 2 November that Kling generations had been failing on a provider-side issue, and that credits for the failed runs were refunded automatically. Sources: higgsfield.ai, higgsfield.ai.

2 Nov 2026

Higgsfield announced the winners of its $1,000,000 Global Film Festival on 1 November in a YouTube premiere: $500,000 for first, $200,000 for second, $100,000 each for third and for the Audience Choice film, and ten honorable mentions of $10,000, judged by Edwin Catmull, Phedon Papamichael, Paul W. S. Anderson and Alex Proyas on directing and storytelling, visual craft, sound and editing, and originality, with Audience Choice decided by votes from paid-plan users. The changelog also announced Higgsfield Talent, a separate creator support program launched alongside the results. Source: higgsfield.ai.

Higgsfield reworked its 7-Day Unlimited Bonus on 30 October, dropping Wan 3.0 and Wan 3.0 Prime and adding Seedance 2.5 to Seedream 5.0 Pro, GPT Image 2.5 and Nano Banana Pro. The maker's own page gives the limits by plan and billing cycle: monthly Pro and Plus cover only the two image models, monthly Max and Ultra add Seedance 2.5 at up to 20 seconds and 480p or 720p, and annual billing adds Nano Banana Pro and Seedance 2.5 to Pro and Plus and raises Seedance 2.5 to 720p on Max and 1080p on Ultra, with no start or end date published for the offer. The API rate card read the same week lists Seedance 2.5 from $0.206 a second at list and 30% off that, and Wan 3.0 from $0.050 a second at list. Sources: higgsfield.ai, open.higgsfield.ai.

Higgsfield announced Cinema Studio 4.0 on 28 October: a single generation now runs up to 30 seconds with up to 50 reference images, up from 15 seconds and nine references in 3.5, and the Director's Panel adds tempo control, 30+ camera-movement presets, four camera types, a rebuilt five-lens system, 50+ color-palette templates, an era selector and an Emotion Wheel, plus Forward/Backward Extend for continuing an uploaded clip. The maker's own guide puts the 4.0 output ceiling at 1080p, and Higgsfield's help center says the workspace runs on ByteDance's Seedance 2.5. Source: higgsfield.ai.

26 Oct 2026

On 23 October Nvidia and TCV joined Higgsfield's Series B as an extension, on top of the $400 million round at a $5.4 billion valuation it announced on 17 August; Bloomberg's report, read through Yahoo Finance, does not give the size of the new investment. Sources: ca.finance.yahoo.com, sloptvnews.com.

Higgsfield released Content Factory on 22 October, a tool that turns a 'what if' topic into a finished clip - script, characters, scenes with voiceover and an edit - in runs of 15 seconds to 5 minutes, one to four episodes at a time, from a library of more than 50 formats or one built from links to existing videos; each voiceover line is generated separately and can be redone on its own. The product page now sells it as a way to generate faceless short videos inside Claude through Higgsfield's MCP, with trending formats offered as references. Sources: higgsfield.ai, higgsfield.ai, sloptvnews.com.

19 Oct 2026

On 15 October Comfy opened a two-week competition called Open Source Higgsfield, putting $25,000 of prizes behind open-source rebuilds of Higgsfield's Genjutsu, Cinema Studio or another creative app on the Comfy Developer Platform: a $10,000 grand prize, three GeForce RTX 5090s for the most innovative, most viral and open-weights-only builds, $250 in Comfy credits for ten runners-up, and partner bonuses of $2,000 in cash for an LTX-cored workflow, FLUX API credits, and $1,000 in MiniMax API credits for one built on MiniMax H3. Comfy's own post says Higgsfield promised to open-source its entire platform and did not; signups opened 15 October, submissions close 30 October and winners are announced 6 November. Sources: blog.comfy.org, comfy.org, sloptvnews.com.

Higgsfield opened a public Community page with a curated feed of creators' shots, projects, contests and Originals that is visible without an account, and a Grants program offering up to 200,000 credits for an Open Project: a published work with 30 likes goes to the team for review, or a project can be submitted through Grants with a video of at least a minute. Sources: higgsfield.ai, higgsfield.ai.

On 16 October Higgsfield Academy added a beginner course, AI Creation: First Steps - an introduction and seven lessons, about 1 hour 42 minutes in total, each with PDF materials and a certificate on completion, and homework that has to be generated within the last three days. Watching is free while the required homework needs an active subscription and spends plan credits. Sources: higgsfield.ai, higgsfield.ai.

12 Oct 2026

Higgsfield updated its AI Influencer tool so a character built in its Character Builder can be dropped into existing videos. The characters are deliberately not photoreal, and Higgsfield told Semafor that a flawless face is the fastest way for a character to read as generic AI; the piece repeats the company's 30 million users and $1 billion run-rate figures. Source: tech.yahoo.com.

A release carried on 8 October 2026 said Higgsfield surpassed $1 billion in annualized revenue in September, eighteen months after its product launched, with more than 30 million users and 390 Fortune 500 customers. Source: markets.businessinsider.com.

26 Sep 2026

The hub opens. This first entry records the news the page starts from, most of it from Higgsfield's own changelog and release pages.

On 24 September Higgsfield announced 100% cashback on API spending across its catalog, capped at $100,000 per business and drawn from a $20 million pool, with unused cashback expiring on 30 September. On 26 September the company's own console still carried the offer and counted four days left. Source: Higgsfield, console.

On 24 September Bloomberg reported that Higgsfield expects a $1 billion annual run rate within twelve months and says it is already cash-flow positive. Startup Fortune puts its core engineering team at roughly 60. Source: Startup Fortune.

On 23 September Seedream 5.0 Flash arrived for image generation and Claude Opus 5.5 arrived in Supercomputer. On 22 September Seedance 2.5 Draft Mode added 480p previews ahead of a 1080p final, with the model unavailable in the United States, and GPT-6 Sol and GPT-6 Luna joined Supercomputer and the MCP. Sources: changelog.

On 21 September OpenAI published a customer story in which Mashrabov said GPT-6 Astra let Higgsfield ship new exploration features in a day, saying the work "now can be done by just one engineer". Neither company published the feature list, a benchmark or an independent test. Source: OpenAI.

On 16 September the Higgsfield API went live as a standalone product with pay-per-generation billing and a launch discount of 15% rising to 50% on four chosen models. Sources: changelog, API page.

On 3 and 4 September Scale plans gained unlimited models for new subscribers and 3D Jutsu launched. On 31 August MiniMax H3 Max was added. On 17 August the $400 million Series B at a $5.4 billion valuation was announced. Sources: changelog, PR Newswire.

What changed this week

Against the 2 Nov 2026 edition: Miracle and Micro Drama Ads lead the week, with Shorts Studio, Mangaka, Kling 4.0 Flash, Gemini Omni Flash 1.2 and GPT Image 2.6 behind them on the changelog. The pricing page, read on 9 November, now leads its bonus banner with GPT Image 2.6, Seedream 5.0 Pro and Nano Banana Pro at a special 30% discount, where the 2 November read of the same page had GPT Image 2.5, and it states plainly that unlimited models and free generations on plans are accessible only on higgsfield.ai and not through MCP, CLI, Canvas or Supercomputer. Credits on the page read 270 a month on Starter, 1,200 on Plus and 3,000 on Ultra, the same tiers as last week, and the API rate card was not re-quoted for this edition.

SLOP TV's Higgsfield coverage

• Higgsfield says Miracle turns video into editable layers (7 Nov 2026)
• Higgsfield adds Micro Drama Ads from 3 credits a second (7 Nov 2026)
• Voyager lists Seedance 2.5 at half Higgsfield's API price (6 Nov 2026)
• Higgsfield's one-prompt dinosaur film ran on a 448-word brief (6 Nov 2026)
• Higgsfield Shorts Studio prices a 2-minute AI short at $94.08 (6 Nov 2026)
• Vibe says Higgsfield can launch a streaming TV ad in one chat (3 Nov 2026)
• Higgsfield awards $1,000,000 to 14 AI short films (3 Nov 2026)
• AI video discounts end today as per-second prices rise (31 Oct 2026)
• Higgsfield swaps Wan 3.0 for Seedance 2.5 in its unlimited bonus (31 Oct 2026)
• Higgsfield tells ComfyUI to pull its open-source challenge (31 Oct 2026)
• Higgsfield Playable builds a mobile game from a prompt (30 Oct 2026)
• Higgsfield Cinema Studio 4.0 builds 30-second AI scenes (28 Oct 2026)
• Storm director says AI copies made him want to quit filmmaking (25 Oct 2026)
• Open weights is becoming a license tier, priced by revenue (25 Oct 2026)
• AI likeness deals: who signs them and what the rules allow (24 Oct 2026)
• Higgsfield Content Factory leads five AI video picks this week (23 Oct 2026)
• Higgsfield adds Nvidia and TCV to its Series B extension (23 Oct 2026)
• AI Val Kilmer western revives the AI actor debate (22 Oct 2026)
• Higgsfield CLI generates AI images and video from a terminal (21 Oct 2026)
• The 5 AI film awards that pay the most, led by Dubai's $1M (19 Oct 2026)
• Secret Apartment shows how a 60-minute AI film was built (19 Oct 2026)
• Higgsfield's Marketing Studio builds a campaign from one URL (19 Oct 2026)
• Shots fired: ComfyUI pays $25,000 to rebuild Higgsfield in the open (16 Oct 2026)
• Higgsfield and Luma tie clip cost to how many tries it takes (15 Oct 2026)
• Higgsfield says GPT-6 Astra pushed its videos past 10 minutes (14 Oct 2026)
• Higgsfield Katana builds video edits from a reference in Claude (10 Oct 2026)
• Higgsfield opens voting for its $1 million AI film festival (10 Oct 2026)
• Higgsfield builds an AI influencer character for $0.06 (8 Oct 2026)
• Higgsfield's Genjutsu Restyle redraws videos in 20+ styles (2 Oct 2026)
• Higgsfield says it crossed a $1 billion revenue run rate (1 Oct 2026)
• The AI video model is not the product any more (26 Sep 2026)
• Higgsfield offers 100% API cashback from a $20M pool (26 Sep 2026)
• Higgsfield says it is on pace for a $1B run rate (24 Sep 2026)
• How to build a car ad with Claude Opus 5.5 and Seedance 2.5 (24 Sep 2026)
• Higgsfield's Blender add-on generates meshes, rigs and lit scenes (23 Sep 2026)
• Higgsfield meters its API by the second, outside its subscriptions (22 Sep 2026)
• Higgsfield says one engineer shipped video features in a day (22 Sep 2026)
• Kuaishou's Kling 3.0 Adds Multi-Shot AI Video; 4K 60Fps Claim Traces to One PR (20 Sep 2026)
• The 8 Biggest AI Film Prize Pools, Ranked: From $3.5 Million to $10,000 (20 Sep 2026)
• Sora's API Is Shutting Down as Higgsfield Hits $5.4 Billion: The AI Video Model Isn't the Product Anymore (19 Sep 2026)
• ByteDance's Seedance 2.5 Review Roundup: Where 3 Outlets' Hands-On Tests Agree & Where They Split (19 Sep 2026)